What goes into booking a voiceover artist? It is actually a lot simpler than you might think. Once you have found a voiceover artist you think might be right for your project, send them a message, they will usually be more than happy to send you a free custom sample of your script to see if they are the right fit.
These are the things that the voiceover artist needs to know from you before quoting for a job:
- We need to see a copy of your script and can find out the word count from there. This helps us work out how long (approx.) it will take to record the piece.
- What it is going to be used for. For an explainer video that is going on your website or a national TV commercial for example.
- Where the audio is going to be used. Geographically.
- How long it is going to be used for.
- When you need the finalised recording by.
- Do you need music added, if so, can you supply it?
- How many people (approx.) will see/hear the voiceover.
- For TV commercials, we need to know the number of TVRs and can then work out the usage from there.
- Is the audio going to be used in any paid advertising?
Once the voice talent knows all these things, they will quote you a price, you may negotiate and hopefully then agree. This price will be based on their BSF (basic session fee), plus any usage that is applicable to the project. For example, an internal corporate video will not require a usage payment, but a video for your website and social channels will. A good guide on licensing and usage for hirers is supplied by Gravy for the Brain…
You also agree to their terms and conditions (including retake policy), or negotiate them, then give them your direction for the piece, including tone and speed.
The voiceover artist will also need to know if there are specific timings that need to be matched (time-sync) or are they free to record it at their own pace (wild recording). Also, they will check any pronunciations of tricky words with you before recording and how you want the file delivered, wav/mp3 etc. All of this can be done over the phone, and usually helps the process move faster.
Answering these questions will help the process of booking a voiceover artist run smoothly and will mean that your audio is delivered the way you want it, with less back and forth.